“Where Care Is An Art” campaign showcases clients’ stories, works of local artists & agency’s 100 years of caring for the community
Farmington Hills, MI –Non-profit human services agency Judson Center is kicking off its 100th anniversary celebration with the premiere of its “Museum of Care” art exhibit at Detroit’s Scarab Club during the 49th Noel Night presented by Midtown Detroit, Inc. on Saturday, December 2nd from 5:00 p.m. until 9:00 p.m.
The traveling interactive art display is at the heart of Judson Center’s new “Where Care is an Art” awareness campaign, which shines a creative light on the agency’s 100 years of transforming lives through unwavering care. Local artists were paired with 10 Judson Center clients to create 10 pieces of art that illustrate the clients’ journey from facing challenges to achieving positive outcomes, thanks to the care provided by the agency.
“As we prepare to mark our centennial next year, we wanted to tell Judson Center’s story in a unique way,” said Judson Center President & CEO Lenora Hardy-Foster. “We’ve all heard the saying, ‘A picture is worth a thousand words.’ Well, the creative art pieces in our Museum of Care give voice to the thousands of children, families and individuals we have cared for through our comprehensive services including autism, behavioral health, primary care, disability assistance, foster care, adoption, and mentoring.”
“Transforming these emotional narratives into physical pieces of art is an innovative approach,” said Scarab Club Executive Director Kathryn Dimond. “Art is a universal language that conveys much more than words. The art work in Judson Center’s Museum of Care offers an emotional and inspirational tribute to the life-changing work of the agency. The Scarab Club is pleased to serve as the inaugural site for the exhibit, and we look forward to welcoming guests on Noel Night and throughout the month.”
Judson Center’s partner on the Museum of Care project, Doner Detroit, designed the campaign and exhibit. Doner put out the call for local artists to participate in this rare opportunity to use their creative gifts for a great cause.
“The amazing care that Judson Center has provided to this community over the past 100 years needs to be seen, felt and experienced,” said Doner Chief Operating Officer Craig Conrad. “When we set out to gain a deeper understanding of Judson Center’s services and clients, we knew right away that we had the opportunity to go beyond expressing that care in traditional marketing. We know art, as it surpasses boundaries and evokes emotion, was the perfect way to crystalize these stories for Judson Center’s centennial celebration.”
As an extension of the Museum of Care exhibit, Judson Center and Doner collaborated on a short video featuring the agency’s clients, the participating artists, and the creation of the art pieces. Visitors to the Scarab Club will be able to scan a QR code for each piece of art to view the individual videos of the Judson Center clients and read in-depth versions of their stories.
Judson Center’s Museum of Care art exhibit will remain on display at the Scarab Club through Saturday, January 6, 2024. Admission to the gallery is free and open to the public Wednesday through Sunday from 12:00 p.m. until 5:00 p.m. The Scarab Club is located at 217 Farnsworth, Detroit 48202.
About The Scarab Club
The Scarab Club was founded in1907 by a group of artists and art patrons. Originally called the Hopkin Club after noted maritime painter Robert Hopkin, the name was changed to the Scarab Club after Hopkin’s death in 1909. The new name reflected the popular enthusiasm for all things Egyptian and was inspired by the collection of carved scarabs held by club President James Swan. In 1913, the club became a formal entity with the adoption of by-laws, a board of elected officials and directors, and incorporation. The original club was exclusively for men and was limited to 25 members, which included artists, advertising illustrators, car designers, architects and others. Women were admitted after 1962. Today the membership has swelled to more than 500, attracting artists and art enthusiasts from over the metro area, Canada, and neighboring states. For more information, visit www.scarabclub.org.
About Doner
You’ll find us at the intersection of Modern & Main Street. It’s where we help Main Street brands compete in the modern marketplace – and Modern brands scale by connecting with everyday Americans. Our clients include McDonald’s, Johnson & Johnson, Stellantis, Amazon, Hackensack Meridian Health, The UPS Store, and many more of America’s favorite brands. We apply data-driven strategy to bring our creativity to life across all platforms. And we offer our clients speed and efficiency with an in-house content studio that is the largest in the Midwest and unmatched in the industry. To learn more about Doner and see some of our work, visit www.doner.com
About Judson Center
Judson Center, trusted by Michigan families for nearly 100 years, is a non-profit human services agency providing expert, comprehensive services that strengthen children, adults and families impacted by abuse and neglect, autism, and developmental, behavioral and physical health challenges so they can achieve whole health, well-being, and maximum potential. Judson Center also offers integrated primary healthcare for all through Judson Center Health in Warren and is a Certified Community Behavioral Health Clinic (CCBHC). Since opening its doors in 1924, Judson Center has grown to change the lives of more than 13,000 children, adults, and families each year. Judson Center has offices in Genesee, Macomb, Oakland, Washtenaw, and Wayne counties. Headquarters are located at 30301 Northwestern Highway, Suite 100, Farmington Hills, MI 48334-3277. Learn more about Judson Center at www.judsoncenter.org.
MEDIA CONTACTS:
Daphne Hughes, Hughes Creative, LLC
248.417.4309, daphne@hughescreativellc.com
Scott Trudell, Chief Development Officer, Judson Center
313.283.1055, Scott_Trudell@JudsonCenter.org